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With the underwear market full of a vast range of womens lingerie brands ranging from bargain and inexpensive to designer and couture designer, the fight for market share is actually becoming harder.

The lingerie market including bras and corsets is worth over 2 billion pounds within the United Kingdom. With such a commercial market the number of womens bra and underwear brands who are using well known celebrity endorsements have increased. The latest female celebs to put their face and bodies to female underwear brands include Melanie B from pop group the Spice Girls, Jordan and former singer Louise Redknapp. Finding the perfect underwear for women is easy with an online store with free returns.

Melanie B signed a year long contract with the household brand Ultimo for a substantial half a million pounds. The pop singer Mel B has been in the gym to show off her six pack in the press shots for the new range of ultimo underwear. She follows in other famous celebrity footsteps. Another famous singer that modeled for a womens underwear organisation is the gorgeous Louise RedKnapp, she modeled for Triumph. The boost in lingerie sales for the womens bra and underwear brands using female celebs to endorse their bras and knickers have worked.

An underwear endorsement will work well when the underwear business matches itself up with a celeb who has the same values and is a great match to the product and the bra brands target consumers.

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