Archive for November, 2008

Titanium – a versatile alloy for fountain pen nibs

Titanium ore was first discovered in 1791 in Cornish beach sands by the English clergyman and mineralogist, William Gregor. The new element was not purified until 1910, however, and another 40 years were to pass before it began to be refined and produced in marketable quantities.

In his periodic table of the elements, first published in 1869, Dmitrii Mendeleyev assigned titanium the atomic number 22, which places it in the first main transition series of elements, metals which are mostly hard, strong and lustrous.

Today we know that this light-weight, high-strength metal possesses a number of extraordinary properties that make it one of the materials of greatest technological interest in many sectors. Titanium is practically immune to corrosion by saline solutions and shows exceptional resistance to an extremely broad spectrum od acids, alkalis and other aggressive chemicals agents, both synthetic and natural.

Its strength and excellent corrosion resistance make Titanium an ideal candidate for use in manufacturing fountain pen nibs, which are subject to continual contact with one of the most aggressive of all commonly-used substances: pen ink.

From the experience of fountain pens craftsman
www.penemporium.com

** The Incredible, Edible Subhead **

Of course you’re familiar with using *headlines* to
call attention to Web copy, brochures, articles, or
documents. But *subheads* can be just as effective in
bringing out key points for your readers. And they
also help make any document easier to read, because
they break up long blocks of text into easy-to-digest
bits. (Hence my “edible” title. Hmm.)

<< Subheads Break It Up >>

Subheads are generally viewed as goodwill gestures
toward your readers, since they’re most often used to
divide lengthy articles into logical breaks. They may
indicate a change of topic or simply break up a mass
of type. Placing subheads every four paragraphs or so
allows readers to skim through your article or
document and skip sections without losing their train
of thought.

The next time you flip through any magazine, notice
how its editors use subheads throughout the longer
articles. Readers are very averse to reading large
blocks of text, so subheads break it all up into
bite-size chunks.

<< Subheads Have "Idea Power" >>

Because subheads catch readers’ eyes, you should use
them to your benefit! Read through your document or
article for your main promotional points, then
summarize the ideas as subheads. This way your readers
absorb your main points in just a few seconds by
skimming through all the copy.

For best results, subheads should *not* read like a
table of contents. To make your subheads engaging,
it’s important to include action or selling elements.

BORING SUBHEADS: “Our Story,” “50 Years in the
Business,” “Our Department’s Success”

ENGAGING SUBHEADS: “Five Clients Who Saved $10K With
Us,” “The Most Creative Solutions in the Industry,”
“Let Us Do All the Work for You!”

BONUS TIP: These types of subheads also work
wonderfully for *sales letters* and *proposals*.
Experiment the next time you compose a long letter —
try looking at it both with and without subheads.
You’ll definitely see the difference!

<< Subheads Rule on the Net! >>

When you’re writing copy to be posted online —
either in an e-mail or on a Web site — it’s even
more crucial to use subheads! People don’t like to
spend a lot of time reading online — it strains the
eyes. Subheads help readers skim over your main points
and pick up your ideas quickly. And if they’re looking
for a particular piece of information, subheads help
them locate it faster.

If you’re writing an e-mail that’s longer than one
screen length, try inserting subheads every two or
three paragraphs, if appropriate. It only takes a
minute, it helps you organize your information, and
your readers will love you for it!

<< Subheads Add Interest >>

Even if your document is a white paper that’s about as
exciting as white rice, don’t be afraid of using
“sum-it-all-up” subheads to retain the reader’s
interest and break up the copy. Remember, you want
people to be drawn to reading your master- piece —
especially when it’s a formal document!

Examples: “Great Forecasts for Next Quarter,”
“Improvements Needed in Management,” and “30% Sales
Increase Forecasted.”

So consider subheads your new best friend — whether
you’re writing an e-mail, Web copy, brochure, or
report!

About the Author

Alexandria K. Brown, “The E-zine Queen,” is author of
“Boost Business With Your Own E-zine.” Sign up for her
FREE newsletter that shows e-zine publishers how to
write irresistible content, promote their services and
products, and gain thousands of subscribers quickly.
Subscribe now via
mailto:EzineQueen-On@lists.webvalence.com

RADIO SERMON PART ONE..REAL OR FAKE?

This is part of a message I preached on the radio in 1994.

The other day, I was picking up pecans. I picked up one pecan that was especially beautiful…the shell was perfect, the coloring was great..it was so pretty. I decided to crack it open and eat it. Imagine my disappointment when I cracked that beautiful (on the outside) pecan open and there was nothing inside but a little rotten kernel. A few days before, I heard a man talking about a 45 year old Vietnam veteran that lived in a small town in the Midwest. Seems like he was a war hero. he had medals all over his uniform..in fact, at ceremonies, they would call on him to speak. Some of the older veterans became suspicious of him, and did some checking on his background. They found out he had never joined the Army!

The pecan I cracked and the Vietnam war hero had two things in common…they were beautiful on the outside, but were rotten on the inside…both were fakes. There are many “Christians” or “Church goers” who fall in the same category. They look real, act real, but have never accepted Jesus in their heart. Man looks at the outward appearance, but God looks at the heart. Are you a real Christian or are you a fake?

Irvin L. Rozier

What if Someone Doesn’t Like My Cause: Bringing Out One’s Un

What if somebody doesn’t like my cause? Or religion? Or hobby? Or nationality? Or height?

I can’t believe how many times clients have said to me, “But what if the adcom doesn’t like _________ [fill-in-the-blank: tennis players, Iranians, Christians, Republicans, other].

I’ll tell you something. I can guarantee that somebody somewhere won’t like something that is important to you. Does that mean you shouldn’t write about it?

No.

Except for criminal pursuits, your distinctive interests, special experiences, and background distinguish you from your competition. Those singular passions tell the admissions committees that you can contribute a unique perspective to your class. Leaving out those exceptional elements from your essay and application may mean that you don’t trigger a mildly negative reaction in a few individuals who “don’t like” whatever it is you are writing about. The omission will also ensure that your essay(s), personality, and individual viewpoint blur into the great, gray mass of blob-like applicants. Far more damaging. Completely counter-productive.

Bring out your distinct values, causes, and motivations by discussing your initiatives and accomplishments in different arenas. I do, however, have one caveat: No soapboxes please. Don’t preach to the adcoms. Liked this tip? The above tip and many, many more can be found in Submit a Stellar Application: 42 Terrific Tips to Help You Get Accepted.

About The Author

Linda Abraham, Accepted.com’s founder and president, has helped thousands of applicants develop successful admissions strategies and craft distinctive essays. In addition to advising clients and managing Accepted.com, she has written and lectured extensively on admissions. The Wall St. Journal, The New York Times, and BusinessWeek are among the publications that have sought Linda’s expertise.

Reprint of this article is only permitted when reprinted in its entirety with the above bio.

onlinesupport@accepted.com

How to Create Incredible Characters Easily

Creating incredible characters can be easy if you know of a few simple rules:

  1. Each character should have his own voice. If your character is from Brooklyn, give him brooklyn accent and mannerisms.

  2. Before you write, decide on his or her background and outline it thoroughly. If she is supposed to be from a high profile Georgia family, know what her parents do for a living. Is she trying to live up to their standards or does she move to California in rebellion? Why?

  3. Know your character’s motivations. If he is a seriel killer, what about his upbringing or his mind created him into the pathological criminal that he is.

The lesson is know your characters. Know what makes them tick. Know what drives them wild and what drives them crazy. Know them as well as you know yourself otherwise your audience never will.

By creating a thorough outline on each characters before you begin writing, the decisions are made for you. You will know your characters well enough to know what they would and wouldn’t say and how they would say it. More importantly, your readers will believe in them and in you.

Caterina Christakos is the author of How to Write a Children’s Book in 30 Days or Less. For more writing tips go to:

http://www.howtowriteachildrensbook.com

Headline Failure Equals Profit Failure

Arguably, it is often claimed by professional copywriters that the headline contributes 80% or more of the success of any ad, article, or sales letter.

Direct marketing expert Jeff Paul goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because, as he states, “if the headline fails to pull the reader into the main body of the ad or sales copy, then there is zero chance of success!”

Think about how you read a newspaper or magazine. Do you start with the first article and then read every word from front to back of the publication?

No, of course not!

Instead, you quickly scan the headlines, looking for something that interests you, usually because of curiosity or because there might be something in it for you. You skip over all the rest!

Well, that’s the same way your readers view your ad, article, sales letter, or sales page.

So, here are the three main reasons for headline failure.

1. You Fail To Grab Your Reader’s Attention!

Your headline serves as the ad for your ad, article, or sales letter. Its’ mission is to grab the reader’s attention, stop them dead in their tracks and get them to want to read further down into the article. If your headline fails in its’ purpose, then the whole ad, article, or sales letter will fail because they will never get read! So, when writing headlines, strive to grab your reader’s attention.

2. You Fail To Tell The Reader What Is In It For Them To Continue Reading!

Where possible, your headline should present your strongest benefit to the reader. If the reader can identify a want they have with the possibility of finding a solution to that want in your article, or sales letter, then they will continue reading. If they don’t see any benefit to reading on, they won’t. Remember, in headline writing it is all about what is in it for them, the reader.

3. You Fail To Connect With The Reader!

If your headline is not addressed to the reader, they will not be interested in what you have to say in the rest of your ad, article, or sales letter. There must be a match between the message and the target audience, of which the reader is a member. Irresistible headlines succeed in making that message to target audience match.

So, in summary, if your headline doesn’t stop your reader dead in their tracks and get them to read further into your copy, then all is for naught! Learning how to write a headline that succeeds is well worth your time and effort. Writing great headlines can yield tremendous profits.

The time it takes a reader to scan most headlines and decide whether or not to stop and read your copy or move on to something more interesting is less than 3 seconds!

As a result, many professional copywriters spend as much time creating their headlines as they do for the rest of their copy. Headline writing is a major focus of their marketing efforts.

Creating 100 or so headlines before picking the headline which the writer feels is most likely to succeed is not uncommon.

Alternative headlines can often be used as sub headlines in long copy. These sub headlines help pull the reader further along into the copy and towards the ultimate goal of a sale.

Be sure to give your headlines the time and effort they deserve and they will reward you with sizable sales. Create headlines of superior quality and you will earn superior profits. However, if you neglect your headlines, and just treat them as an afterthought, look for your profits to fail.

About the Author

George Dodge makes it easy to create headlines with Headline Creator Pro software that can spit out 100 winning headlines in 17 seconds. Visit http://www.headline-creator-pro.com and get weekly headline writing tips emailed directly to you.

Are you planning to purchase a new bathroom and postulate 17500 euro

To see if the merchant bank who is tending to give you a loan is beneficial. That’s why now you really need to suss out and pick up if you can have a credit loan at a respectable percent interest rate. 11.2 percent rate may look so good but will it stay changeless after you’re going to riposte your credit loan. Lots of of the moneylenders wil show you a rate of interest that looks effective but feels poorly or so after some time. Nowadays you can investigate rates of interest quickly online and see if there are possible sneaky traps you should know about. A moneylender in Huntington Beach California or so can have a total totally different actual loan rate for a 5000 dollar bank loan then a bank in Memphis Tennessee and that makes a immense clear gap in your monthly pay offs. Be fresh today to inspect if you have a nice bargain or if you don’t with the merchant bank that offers you a bank loan. It makes no difference if you live in Charleston South Carolina or in Florence South Carolina a honest online check up will salve you often a lot of disorder.

The Dutch translation says: Woon je in Moerdijk of Doesburg en heeft u BKR verleden. Lenen met zonder BKR is nergens zo eenvoudig. Koop een nieuwe auto met geldlening zonder bkr toetsing, 425979 euro is geen obstakel om te lenen. Van Heumen tot Beuningen, geld lenen met zonder BKR gaat hier altijd.

Top 10 Ways to Know your Book Concept will Sell–Before you

Make your book stand out from the crowd! Test your book’s significance, find your market before you write, and treat your book as part of your business.

1. Test your book’s significance

  • fun, humor
  • easy to read
  • teach something interesting, new?
  • original, unique info?
  • potential to positively affect the reader’s life?
  • create a deeper understanding of life?
  • give skills and info to help people? How to’s sell well
  • do you already have an audience who wants it?

You only need 2 significances to have a book that will sell.

2. Find your market before you write.

Who out there needs or wants your information? Without knowing a preferred audience as your write, your writing may be too general and not compel your audience to keep turning pages. In my eBook Write eBook or Other Book Fast in ch. 3 –”The Essential Hot Selling-Points,” I discuss how to gage which audience is best for your book.

3. Know your best audience.

Remember the 100,000’s Online too. Write your audience a letter on why you are writing the book and how it will benefit them.

4. Keep your book short.

Most audiences want to learn something fast and easily.

5. Unleash your passion for at least 2 years for one book.

Love your topic and don’t quit.

6. Get some help with a book coach.

Try an introductory 1/2 hour book coaching session for only $35.

7. Intend to have your book vision manifest.

Know your book will be published, name your outcomes– what you will hear, see, and feel now that it’s done and people are reading it.

8. Treat your book as part of your business.

Make a plan -when to write, how much to write each week, when you will finish, what your next step is–approach a book coach professional.

9. Know you will eventually have to spend some money to make your book a top seller.

If you work a full week, then see if you can put 10 hours a week in on your book including its promotion.

10. Solve your audience’s challenge and you not only will sell a lot of books, you’ll also have a 24/7 sales person for your book.

When you write your book aimed at your best audience, and spend enough time on it, you can produce a successful E or print book.

Judy Cullins © 2004 All Rights Reserved.

About The Author

Judy Cullins, 20-year book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and 140 free articles. Email her at Judy@bookcoaching.com.

Do You Know How It Feels To Be Behind The Curtain?

Do you know how it feels?

To watch someone you dear

Trust me there’s no thrill

A spectator is all you can ever be, I fear

It is like a movie, you see

Wherein “I can see you but you can’t see me”

You reach out and try to touch

Yet it’s like it’s extremely much

Do you know how it feels?

To have your dear’s eyes look through you

I’ll put it bluntly: it kills

Knowing you’ll never be part of the view

It is like you’re nothing but air

You exist but no one cares

You try to be at least a fog

Yet it’ll not work, attention can’t be hogged

Do you know how it feels?

To love someone from afar

Moments of glances you painfully steal

Your heart full of love yet with a scar

Do you know how it feels?

To pine for something you never had

To believe in something unreal

To try to make sense in something so mad

Well… I do

So much if only you knew

Everyday I’ve long for you

I know it sounds absurd

But I promise you it’s true

So now I say to you

Wherever you are; whatever you do

Always bear in mind; I’ll always be there for you

Whether you succeed or fail

Through lost and gain

I’ll always love you

Even from behind the curtain

About the Author: Camille started writing when she was 11 years old and since then she couldn’t stop. Eventhough currently she is pursuing a different career, writing will always be a part of her.

Source: www.isnare.com

Willing One’s Self to an Effective Abdominal Workout


Maintaining a flat and well-toned abdominals can prove to be very difficult to achieve unless one is willing to work hard for it. Determination and self-discipline account for half of the job. The other half would be the abdominal exercises and workout regimen that one employs and practices.

An exercise regimen has to suit the needs of the person. One’s physical condition has to be assessed first then an appropriate individualized program will have to be prepared. If one would like to have solid abs then an abdominal workout would be drawn out. Concerns such as diet, availability of time, frequency of the scheduled workout, the type of job of the individual and the purpose of such should also be taken into account for it to become even more effective.

One also has to have the right mindset and the necessary drive to achieve the desired result which is a trimmer and flatter abs. At the onset, the effects may not be noticeable and might not be as rapid as some would want it to be thus the frustration. So if one is not that determined, then there is the possibility of quitting even before the optimum effects become evident. It is to be noted that it would take approximately two months to really feel and see the difference.

You can lose weight and gain mass by working out on elliptical trainers and controlling your diet, the other thing to do is treadmill exercises that can strengthen your upper body and fitness. Learn more about losing weight and gaining core power.

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